The term Horizontal Alliances, as the name implies, refers to a horizontal partnership between industries that is not a vertical relationship between the upstream and downstream, but a mutual marketing and reciprocal purpose. With each other's brand image and reputation, to attract more ethnic-oriented customers, in order to create a win-win market benefits.Horizontal Alliances is a combination of different industries and different levels of business entities, and can also be a combination of different levels of business entities in the same industry. There is competition and cooperation between the business entities of the alliance. Win-win cooperation is the common goal of Horizontal Alliances business entities.Horizontal Alliances refers to the commercial alliances formed by various industries and different levels of business entities in order to achieve common interests through a certain organization or website form. Horizontal Alliances is relatively independent among the business entities, and there is a certain interest alliance between the business entities. Therefore, Horizontal Alliances is a relatively tight resource sharing and interest coexistence alliance.Horizontal Alliances seems to be a strange concept, but it does not exist for a short time. Consumer Horizontal Alliances initiated by banks and telecommunications companies, and collaboration between related or non-related industries, such as networks and commercial platforms established by ordinary businesses, fall within the scope of Horizontal Alliances.